The Skift IDEA Awards recognize innovative projects that are reshaping the travel industry. Whether it’s a cutting-edge technology or a groundbreaking marketing campaign, these awards highlight the ideas that matter. Entering early is not just about saving money — it’s about building a stronger submission. Here’s how to approach the process strategically.
Why Enter Early? A Tactical Advantage
Many teams wait until project results are finalized before considering awards entries. By then, deadlines loom and entry fees increase. The Skift IDEA Awards offer a smarter approach: secure your entry now and refine it later. This gives your team breathing room to craft a compelling submission, rather than rushing at the last minute.
Early bird pricing: $449. Regular: $549. Final: $599.
This allows you to:
– Lock in the best possible rate
– Secure internal approvals and budgets
– Gather impactful results, data, and testimonials
– Develop a clear, persuasive narrative
Step-by-Step Guide to Submission
The process is designed to streamline your entry while maximizing its impact.
Step 1: Choose the Right Category
The Skift IDEA Awards cover 32 categories across six core themes: hospitality, tourism, aviation, travel technology, sustainability, and marketing. Select the category where your idea’s impact is most clearly demonstrated.
Step 2: Secure Your Entry and Access the Portal
Once you choose a category and pay the entry fee, you’ll receive access to the submission platform. This allows you to start building your entry immediately, even if your final results aren’t ready yet. Many teams draft responses offline using the downloadable entry form before completing the submission online.
Step 3: Tell a Compelling Story
The submission form guides you through key sections designed to capture the essence of your project. Focus on these elements:
– The initial challenge or opportunity
– The innovative solution you developed
– What makes your approach unique
– The quantifiable impact of your work
Strong entries don’t just describe a project; they tell a story that resonates with judges.
Step 4: Add Supporting Evidence
Reinforce your submission with compelling assets:
– High-quality images and visuals
– Relevant press coverage
– Powerful testimonials
– Links to videos or demos
– Additional documentation
High-resolution logos and supporting images may also be used to generate a branded kit if your entry progresses.
Step 5: Submit, Refine, and Re-Submit
Once all sections are complete, submit your entry through the platform. You’ll receive confirmation and retain editing access until the final deadline in July. This means you can continue polishing your narrative, strengthening results, and ensuring the submission reflects the true impact of your work.
What Judges Look For: The Core Criteria
A panel of industry leaders and Skift editors will assess submissions based on four key criteria:
- Purpose : Does the idea address a meaningful problem in the travel industry?
- Innovation : Does it introduce something new or improve existing methods?
- Originality : Does it stand out from conventional approaches?
- Impact : Does it deliver measurable value to travelers, businesses, or communities?
The most successful submissions demonstrate how an idea elevates the traveler experience, drives business growth, or pushes the travel industry forward.
The Skift IDEA Awards aren’t just about recognizing success — they’re about rewarding the ideas that will shape the future of travel. Starting early isn’t just about cost savings; it’s about maximizing your chances of being among them.
