Carlotta Carabba Tettamanti, owner of Tenuta di Murlo, an 18,000-acre estate in Umbria, Italy, shares the story of transforming her family’s historic property into a sought-after luxury hospitality destination. Over 18 years, the estate evolved from a working farm with abandoned stone houses into a collection of private villas, suites, a restaurant, and more. This is the story of how vision, patience, and an understanding of modern traveler preferences reshaped a centuries-old legacy.
The Accidental Hospitality Empire
The transformation of Tenuta di Murlo wasn’t planned; it emerged organically. Carabba Tettamanti and her husband began restoring the estate in their early twenties, initially as a way to share their “paradise” with others. The estate, once a bustling farming community with over a thousand residents, had fallen into disrepair by the 1960s. The pair began with Villa San Savino, a former parish house, and expanded incrementally, learning through trial and error.
The key to their success wasn’t industry expertise; neither Carabba Tettamanti nor her husband had a background in hospitality. Instead, they relied on intuition and a growing understanding of what luxury travelers seek: authenticity, privacy, and a connection to history.
Balancing Preservation and Luxury
Restoring centuries-old buildings for modern comfort is no easy feat. The estate features 80 abandoned farmhouses, each with varying degrees of decay. The challenge wasn’t just structural; it was preserving the estate’s heritage while creating a high-end experience. Carabba Tettamanti emphasizes the importance of respecting the past: “You cannot do too much modern that strikes in.”
One standout feature is the integration of private spas, including indoor jacuzzis connected to outdoor pools, often built into historic structures like 13th-century mills. These additions cater to the growing demand for secluded luxury experiences, turning the estate’s unique history into a key selling point.
The Power of Storytelling and Service
Tenuta di Murlo doesn’t just offer accommodation; it offers an immersive experience rooted in the estate’s history. The family has documented the property’s past in a book, appealing to guests eager to connect with the land and its legacy. The estate’s success is also tied to personalized service: the owners go above and beyond, offering concierge services, chef-prepared meals, and grocery delivery.
Overcommunication with guests before arrival is also a priority. Anticipating needs and ensuring seamless experiences creates memorable stays, turning visitors into repeat customers. The estate’s evolution demonstrates how luxury hospitality can thrive when it blends heritage, authenticity, and exceptional service.
Looking Ahead
Tenuta di Murlo continues to expand, with plans for new villas and further development of the estate’s offerings. Carabba Tettamanti’s approach – learning by doing, prioritizing guest preferences, and honoring the property’s history – has turned a family legacy into a thriving business. The estate’s success underscores a broader trend: modern travelers seek experiences that are both luxurious and deeply connected to place.
